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UFC Secures Sponsorship Deal
Anheuser-Busch’s Bud Light brand signed a three-and-a-half-year deal to sponsor the Ultimate Fighting Championship mixed-martial arts league.

Under the deal, Bud Light ring signs will appear during each of the UFC's 10 annual pay-per-view events, as well as at UFC press conferences and pre-fight weigh-ins. Bud Light will also serve as presenting sponsor of two UFC pay-per-view events annually during the life of the pact and serve as the official beer sponsor of the four or more UFC Fight Nights broadcasts.

The A-B and recent Harley Davidson deals represent the largest sponsorship agreements in the UFC’s 15-year history. The league’s broadcasts have been drawing increasingly larger audiences—cable measurement firm SNL Kagan reported that the UFC took in $220 million in pay-per-view revenue in 2006, up from $40 million in 2005.

Source: www.sportbusiness.com


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