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Nike Beats Adidas To French Football Deal
Nike agreed a seven-and-a half-season contract, worth €320 million deal to sponsor the French national football team from 2011.

Under the deal, Nike will pay the French Football Federation an average of €42.66 million per season. On top of this, Nike will kick in €2.5 million worth of sporting equipment per complete season.

“On the whole, the new contract will bring the Federation four times and half times the resources over the current contract”, said the FFF.

Nike beat off competition from Adidas and Airness of France for the FFF contract. Adidas has sponsored the French national team since 1972. Its current deal ends in 2011.

Source: www.sportbusiness.com


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